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New Research Finds Casino Jackpots May be Leaving More Money on the Table Than Managers Anticipate

  • 1.  New Research Finds Casino Jackpots May be Leaving More Money on the Table Than Managers Anticipate

    Posted 04-28-2022 13:01

    BALTIMORE, MD, April 28, 2022 – The thrill and excitement of hitting the jackpot at a casino isn't just felt by the winner. Casinos try to leverage that win to increase play by friends of the winner and bystanders. New research in the INFORMS journal Marketing Science finds that this effort may have limited impact on the bottom line of the casino.

    Click here to read the full press release.



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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
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