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How Much Impact Do Boycotts and Buycotts Actually Have on Brand Sales?

  • 1.  How Much Impact Do Boycotts and Buycotts Actually Have on Brand Sales?

    Posted 11-03-2022 15:34

    BALTIMORE, MD, November 3, 2022 – At a campaign event in the midst of the 2020 U.S. presidential election, the chief executive officer of Goya, a large Latin food brand, publicly praised and endorsed then-president Donald Trump. The comments triggered both a boycott and a counter "buycott" movement in support of the brand. 

    Click here for to read the full press release.



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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
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