INFORMS Open Forum

How Influential are Individual Online Reviews on Consumer Purchasing Decisions?

  • 1.  How Influential are Individual Online Reviews on Consumer Purchasing Decisions?

    Posted 09-07-2021 10:30

    CATONSVILLE, MD, September 7, 2021 – We often look at the average rating of products, but how influential are individual online reviews when it comes to helping consumers make purchase decisions? According to new research, not only are they influential, but understanding when they work best is key.

    Click here to read the full press release.



    ------------------------------
    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
    ------------------------------