In 2008, New York City mandated all chain restaurants to post the calories of items on their menus. The intent was to induce consumers to choose healthier items in the restaurant. A forthcoming study in the INFORMS journal Marketing Science, a leading scholarly marketing publication, investigated whether the calorie posting on menus has broader spillovers by impacting consumer evaluations of the restaurant. The study finds that health mentions about the foods increased significantly in online reviews after the calorie posting regulation. The result suggests that calorie posting can not only shift consumers towards healthier alternatives when inside a restaurant, but can also have spillovers on other customers reading the reviews by potentially redirecting them towards healthier restaurants and food items.
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Ashley Kilgore
Manager, Public Relations
INFORMS
Catonsville MD
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