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New Research Finds Digital Music Streaming Consumption Dropped as a Result of COVID-19 and Lockdowns

  • 1.  New Research Finds Digital Music Streaming Consumption Dropped as a Result of COVID-19 and Lockdowns

    Posted 02-14-2022 10:40

    BALTIMORE, MD, February 14, 2022 – Music streaming services were an unlikely area hit hard by the COVID-19 pandemic. New research in the INFORMS journal Marketing Science finds the drop in peoples' mobility during the pandemic significantly reduced the consumption of audio music streaming. Instead, people turned more to video platforms.

    Click here to read the full press release.



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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
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