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New Research Says Better Management of Customer Care on Twitter Leads to Nearly 20% Increase in Customer Satisfaction

  • 1.  New Research Says Better Management of Customer Care on Twitter Leads to Nearly 20% Increase in Customer Satisfaction

    Posted 09-03-2020 11:18

    CATONSVILLE, MD, September 3, 2020 – Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company's social media site to connect with customer service. New research in the INFORMS journal Information Systems Research finds businesses that use Twitter as a social care channel are seeing a 19% increase in customer satisfaction.

    Click here to read the full press release.



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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
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