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Is television advertising for health insurance worth the expense? A new study says, 'maybe not'

  • 1.  Is television advertising for health insurance worth the expense? A new study says, 'maybe not'

    Posted 09-04-2018 13:08
    A new study to be published in the INFORMS journal Marketing Science has revealed that health insurance has a small effect on brand enrollments, raising the question of whether health insurance television advertising is worth the expense. 

    Click here to read more!

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    Ashley Kilgore
    Manager, Public Relations
    INFORMS
    Catonsville MD
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