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New Research Analyzes Video Game Player Engagement: Finds Gaming Companies Can Drive Up to 8% Increase in Game-Play and Correlates to Revenue Boost

  • 1.  New Research Analyzes Video Game Player Engagement: Finds Gaming Companies Can Drive Up to 8% Increase in Game-Play and Correlates to Revenue Boost

    Posted 09-25-2019 11:09

    CATONSVILLE, MD, September 25, 2019 – In the video game industry, the ability for gaming companies to track and respond to gamers' post-purchase play opens up new opportunities to enhance gamer engagement and retention and increase video game revenue. 

    New research in the INFORMS journal Information Systems Research looks at gamer behavior and how to match their engagement level with different games to ensure they play more often and for longer periods of time.

    Click here to read the full press release.



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    Ashley Smith
    INFORMS
    Catonsville MD
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