INFORMS Open Forum

Do "Made in USA" Claims Make a Difference in Marketing Results?

  • 1.  Do "Made in USA" Claims Make a Difference in Marketing Results?

    Posted 06-30-2021 12:53

    CATONSVILLE, MD, June 30, 2021 – Pick up any product in just about any store and you're likely to find information that indicates the country of origin of the product. The U.S. Federal Trade Commission (FTC) requires this for any imported product, but not for products made in the United States. When you see the words "Made in USA" on a product, it's purely for marketing purposes. So, does it work?

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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
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