Hello Awesome PBA Volunteers!
A new opportunity to use your powers for good has been posted on the
Pro Bono Analytics website. Thanks for all you do, this program is one of the reasons I love where I work. Have a great day!
Goodwill® Industries of Greater Grand Rapids – The mission of Goodwill® is to "strive to enhance the dignity and quality of life of individuals and families by helping people reach their full potential through education, skills training and the power of work." Goodwill is one of the most respected companies in the US and Canada; known for operating hundreds of thrift stores based on extensive donation efforts, and for its successful job training programs. The Grand Rapids headquarters operates 20 stores in an eight-county region in Michigan. They are faced with a problem most brick and mortar stores are having – declining foot traffic in the stores. The stores and online sales help provide funding and opportunities for job training.
This Pro Bono Analytics opportunity is to work directly with the VP of Business Intelligence at the Grand Rapids Goodwill to evaluate the different campaigns used by Goodwill, and their effectiveness in generating foot traffic at eight of the stores in their region. A secondary assessment is how the campaigns impact donations. Kent county has the largest population in the Goodwill region and the focus will be on the eight stores residing within that county. The marketing campaigns involve a variety of media, including television ads, social media, Pandora, print and billboards. Counters have recently been added to three of the stores to measure foot traffic. Other data include sales receipts, a recent survey of 300 people, and the ability to send a short survey to the 36,000 active members of the Goodwill loyalty shopper program.
Please apply to volunteer by May 31, 2017. Form is either on the website, or attached to this thread.
Thanks again!
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Mary Leszczynski
Design & Brand Manager
INFORMS
Catonsville MD
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