From Big Data to Big Profits: Success with Data and Analytics, investigates the use of Big Data to stimulate innovation, enhance operational effectiveness and further business growth. The book examines the evolving nature of Big Data and how businesses can leverage it to create new monetization opportunities. Using case studies on Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leading-edge users of Big Data, the book also explores how digital platforms, including mobile apps and social networks, are changing customer interactions and expectations, as well as the way Big Data is created and managed by companies. Companies looking to develop a Big Data strategy will find great value in the SIGMA framework, which assesses companies for Big Data readiness and provides direction on the steps necessary to get the most from Big Data.
The book is available from Oxford University Press, Apple iTunes, Google EBooks, and at Amazon.
------------------------------
Russell Walker
Clinical Associate Professor
Kellogg School of Management
------------------------------