NGOs and other non-profit organizations can benefit from live streaming in many different ways. Contributors can get more idea of how the funds they donate are used when they can see evidence of this in a live stream.
Live streaming fundraisers can also encourage more people to donate. Live streaming is a cost-effective way to reach contributors from across the globe. This can lead to more donations and more families that can receive help. Here are some ways live streaming can be an important tool for an NGO.
Extend their reach
More people are watching live streaming than ever before and so it offers NGOs the opportunity to extend their reach, get more exposure and tell more people about them. For a number of reasons, live content attracts more people than recorded content. Instead of restricting attendance at a fundraising event to those who can travel to a venue, NGOs can spread the word about events and activities far and wide without any geographical restrictions.
For NGOs intimidated about the prospect of live streaming, Melon at https://melonapp.com/features/streaming-tools/ offers streaming tools that’s easy to use – all that’s required is a microphone and a computer. NGOs can stream to a number of platforms, invite guests, share a screen, customize with themes, and much more.
Generate more engagement
As long as people have a computer or mobile device and an internet connection, they can get involved. NGOs can encourage viewers to ask questions, comment and share the stream when they go live. They can mention people by name when they join the stream and encourage them to get notifications when they go live again by clicking the ‘follow’ button.
Most platforms have a ‘donate now’ button, which makes it easy to raise money in real-time. Once they click ‘finish’ to end a broadcast, they can make sure people can replay a video and still have the opportunity to donate.
Many options of what to stream
What NGOs choose to stream will depend on their particular audience but anything that would have drawn a crowd at an in-person event will work, whether it’s a virtual gala or an online auction.
Social media channels are one of the most effective digital marketing tools and NGOs usually have a following on their favorite platforms. They can leverage their social media accounts to get followers excited to watch their live streams.
Increase transparency
Not all charities come with the transparency that encourages people to donate. Even if people want to contribute towards a worthy cause, they may be put off by all the stories of fraud and of how funds have been diverted from NGOs for personal benefit.
Live interviews can be informative, entertaining and help contributors to understand more about staff, volunteers, and beneficiaries. For best practice, it is important to focus on faces to personalize videos.
Live streaming a program from start to finish is a great way for contributors to get a look at how their money is being used. Live streaming behind-the-scenes preparation and how a project has impacted a community can help to establish trust.
Stay relevant
It’s important for NGOs to stay up-to-date with the latest technological trends. To prevent supporters from forgetting about them, they need to meet them right where they are and that’s online. Live streaming allows them to maintain the connections within their networks by increasing engagement and strengthening people’s identification with a cause.
Live streaming can distinguish an NGO from other NGOs and keep it top of mind. It can help an NGO to educate its supporters about its mission and fundraising needs in an impactful way.