There are many reasons why customers stop doing business with you. Bad customer services may be one, but in more recent times, it’s Covid-19 to blame. Businesses have been forced to shut. Customers understand the reasons and this means it will be much easier to win them back again.
Engagement with all screens
Covid-19 may have resulted in no more customers and a huge drop in your sales levels, but reopening after closure is here again and it’s time to regain those lost customers.
Mandoe Media at mandoemedia.com is a software company used by many different industries. They specialize in getting marketing programs on to digital signage, which is such an effective way to reach customers. If your business is on a busy street, capture the attention of those who walk by with eye-catching digital signage. A business can update its digital menu board to promote certain items, increase the visibility of key products or promote a sale.
Everything has moved online and digital signage can make an appearance on all screens for the likes of making an emergency announcement or congratulating someone. Any screen, in fact, can be turned into smart digital signage.
Being informed
During lockdown and slowdown times, you’ve got to keep interacting with customers. No business can afford to keep silent when their stores are closed. Bulk SMS-services are great for wowing customers as they know they’re being constantly thought of.
If you were consistent with your contact during the lockdown and you sent cheerful SMS messages such as ‘Trust you’re keeping healthy and safe, we’ll be opening soon,’ your customers will want to return to your offerings. They will have been informed of new products coming and what they can look forward to in the future.
Lockdown has taught many companies that it can’t be business-as-usual – sending SMSs demanding payment. Customers want to rather be informed about how everything is being done to make easy payment arrangements for them.
Nothing is the same
Lockdown has changed everything, and even your customers have changed – they have different views on things. Customers have had to re-evaluate what they really need, and they may even have been lured away by your competitors.
To regain your customer’s trust and interest, you need to be finding out what their needs are now. Phone calls, emails and SMSs explaining that you know the pandemic might have changed their views, but what is it that they regard as important now.
As a business making use of social media, you can even run a survey or poll to find out how you can better assist your new-thinking customers. Some companies establish customer personas – finding out who your customer is, their goals, and what the business can do to help them reach their goals.
Express thanks
Some customers are consistently loyal to you. Maybe it is time for businesses to be focusing more on keeping loyal customers happy and coming back for more. Perhaps they should spend less time frantically chasing up new customers.
As a business, you just know that they can be easily regained. Such loyalty requires an expression of thankfulness, as good customers are hard to come by these days. Automated emails of thanks are all very well but a surprise gift can be far more meaningful for a loyal customer.
The gesture will speak volumes and it can be a voucher for a free night in a hotel, a dinner for two or tickets to a concert. Because it is a surprise gift, it doesn’t create any expectations that this is the norm.