Dr Paul Messinger

University of Alberta

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Paul R. Messinger currently serves as INFORMS Vice President, Sections and Societies. He was the founding director of the University of Albert School of Retailing and the Principle Investigator of the Research Alliance “Harnessing the Web-Interaction Cycle for Canadian Competitiveness” for the Social Science and Humanities Research Council of Canada. He is an Associate Professor at the University of Alberta School of Business with teaching and research focusing on service science, emerging retail formats, 3D mediated virtual worlds, consumer behavior and dynamic pricing, e-commerce, and recommendation systems. Paul serves on the Editorial Board of the journal Marketing Science and was guest editor for special issues on eService for the Canadian Journal of Administrative Sciences. He has published over 30 journal articles and book chapters, with publication outlets including Marketing Science, Journal of Marketing, Service Science, Journal of Retailing, Decision Support Systems, Journal of Economic Dynamics and Control, Journal of Revenue and Pricing Management, Information Systems and e-Business Management, Journal of Human Factors and Ergonomics in Manufacturing and Service Industries, Journal of Virtual Worlds Research, and Journal of Business Research. For more details, see