Jingjing Li's research interests relate to artificial intelligence and big data analytics, with applications in search engine, healthcare, marketing, platform and public policy. Her research has been published in MIS Quarterly; Information Systems Research; Journal of Marketing; Strategic Management Journal, Review of Economics and Statistics; Journal of Management Information Systems; and ACM TOIS. She is a winner of the INFORMS Design Science Award, INFORMS CIST Best Paper Award, WITS Best Paper Award, and WITS Best Prototype Award. Her research is also nominated as the finalist for Shelby D. Hunt/Harold H. Maynard Award and INFORMS Data Science Workshop Best Paper Award. Her research has been funded by NSF, Amazon, and Microsoft.