Adel Guitouni

University of Victoria

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University of Victoria


Dr. Adel Guitouni is an award-winning associate professor of management sciences, decision support systems and international business at the Gustavson School of Business. He developed a multi-disciplinary approach to teaching and professional activities, which includes his work with the Canadian government where he directed large scientific teams involved with major events and strategic initiatives such as the Vancouver 2010 Olympics and Paralympics Games and 2010 G8/G20 summits. Since 2012, on behalf of the Gustavson School, Dr. Guitouni has actively engaged in several educational activities that support the democratic transition and socio-economic development in the MENA region (i.e., in Tunisia and Libya in particular). In 2012, along with Nobel Prize Laureate Joseph Stiglitz and Prof. Paul Romer, Dr. Guitouni hosted economic development policy workshops in Tunisia. Following the second political assassination in Tunisia in 2013, Dr. Guitouni facilitated negotiations among political foes in support of the Tunisian National Dialogue led by the Tunisian National Dialogue Quartet (awarded the 2015 Nobel Prize). Dr. Guitouni made more than hundred contributions to multiple criteria decision analysis (MCDA), supply chain management, information systems, and distributed resource management fields. He expanded his expertise to sustainability and social responsibility in business management. He developed a multidisciplinary approach to research and education, which includes working with industries, governments and nongovernmental organizations. He supervised six postdoctoral fellows, and fourteen PhD, dozens of master and undergraduate students. His commitment to a better world for all led him to initiate the Victoria Forum in 2017. The goal was to create an open and inclusive space where individuals and organizations from a wide spectrum of backgrounds and perspectives could come together to discuss ideas to address emergent and urgent contemporary challenges, break down silos and encourage innovation. Adel lives in Victoria BC and enjoys life with his wife and two children.