Towhidul Islam

University of Guelph

Contact Details

University of Guelph


Dr. Towhid Islam ( is a Professor of Marketing and Consumer Studies and University Research Leadership Chair at the Gordon S. Lang School of Business and Economics, University of Guelph, Canada. His PhD is in Management Science under supervision of Professor Nigel Meade from Imperial College Business School, University of London, UK. His doctoral dissertation was in areas of modeling and forecasting diffusion of innovations. Professor Islam started working with Professor Jordan Louviere, the pioneer of discrete choice in 1998 as Louviere's Post-doctoral student at the University of Sydney, Australia. Since then, both are closely working in areas in discrete choice and volumetric choice experiments, advanced choice models, and preference stability combining stated and revealed preference data from longitudinal studies among other theoretical and methodological issues. He has held research and faculty positions at the University of Sydney, Australia; University of Technology, Australia; Dalhousie University, Canada; and the University of Northern BC, Canada.

His work has appeared in leading journals including Management Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of International Marketing, European Journal of Operational Research, the International Journal of Research in Marketing, Decision, Journal of Choice Modeling, Journal of Consumer Affairs, and the International Journal of Forecasting among other outlets. His publications have received over 4720 citations to date from journals across the globe, and his h-index is 32. Within the discipline of marketing, a recent standardized score from multiple criteria by PLOS ONE from Stanford University ranks him in the 96th percentile in the marketing subfield in the world (ranked 433 out of 10,454 faculty).

The originality and novelty of his research approach has directly contributed to being awarded four Social Sciences and Humanities Research Council of Canada (SSHRC) grants plus major funding from the Australian Research Council (ARC). His most recent SSHRC grant amounts to CAD 329,774 (2021-2025). He is also currently collaborating with the National Institute of Health (NIH)/National Cancer Institute (NCI) and the Federal Drug Administration (FDA) grant (2020-2025: USD 3.18 million) and the Knowledge Translation and Transfer (KTT) grant (2021-2023; CAD 67,900). At the University of Guelph, he taught Research Methods, Multivariate Research Methods, Marketing Analytics, Structural Equation Modeling, Applied Statistics, and New Product Development and Forecasting. His rich national and international teaching, advising, and collaboration involvement has led to world-wide invitations to scholarly activities that include, but are not limited to, keynote addresses, invited talks, external examiner of doctoral dissertations, review of grant proposals and workshops

Link: University of Guelph Faculty Page, Google Scholar Page