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New Research Finds Customer Waiting Area Entertainment and Co-opetition Between Brick-and-Mortar Stores Can Boost Profits
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New Research Finds Customer Waiting Area Entertainment and Co-opetition Between Brick-and-Mortar Stores Can Boost Profits
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Ashley Smith
Posted 12-13-2019 11:16
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CATONSVILLE, MD, December 13, 2019 –
With the popularity of online shopping, it's no secret brick-and-mortar stores are fighting to stay relevant. Waiting area entertainment is one way they are standing out, because no one likes to wait. New research in the INFORMS journal
Manufacturing & Service Operations Management
says funding entertainment is no easy task, but one way to offset the price and increase customer experience and revenue is to work
with, not against
competitors.
Click here to read the full press release.
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Ashley Smith
INFORMS
Catonsville MD
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