INFORMS Open Forum

Crisis management: When your celebrity advertising endorser generates negative publicity

  • 1.  Crisis management: When your celebrity advertising endorser generates negative publicity

    Posted 03-25-2019 13:59
    Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS journal Management Science that provides companies with substantiated, actionable insights on strategies for effectively responding to situations where their highly compensated celebrity endorsers generate negative publicity. 

    Click here to read more!


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    Ashley Kilgore
    Manager, Public Relations
    INFORMS
    Catonsville MD
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