INFORMS Open Forum

New Research Finds Consumer-Created Social Media Visuals Capture Consumer Brand Perceptions

  • 1.  New Research Finds Consumer-Created Social Media Visuals Capture Consumer Brand Perceptions

    Posted 07-13-2020 14:52

    CATONSVILLE, MD, July 13, 2020 – New research has found that there is a strong link between the visual portrayal of a brand in online imagery created by consumers and the larger brand perceptions. 

    The research study, to be published in the July/August issue of the INFORMS journal Marketing Science, is titled "Visual Listening In: Extracting Brand Image Portrayed on Social Media" and is authored by Liu Liu of the University of Colorado, Daria Dzyabura of the New Economics School in Russia, and Natalie Mizik of the University of Washington.

    Click here to read the full press release.



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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
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