New Marketing Science Study Key Takeaways:
- Patients are positively influenced by hospital advertising.
- Older patients and those with more restrictive forms of insurance are less sensitive to ads.
- Wealthy patients and patients who live far from a hospital respond well to advertising.
- A blanket ban on hospital advertising can lead to hospital readmissions.
CATONSVILLE, MD, August20, 2019 – Should hospital advertising be banned? A few policymakers in Washington, D.C., have recently considered such an action based on a long-standing debate on whether it poses the spread of misinformation, and that it is not an effective or responsible use of an already limited healthcare budget. New research in the INFORMS journal Marketing Science studies the impact of a ban on hospital advertising, and whether those fears are justified.
Click here for full press release.
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Ashley Smith
INFORMS
Catonsville MD
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