INFORMS Open Forum

Researchers Find that 'Native Advertising' Builds Credibility, Not Perceived as "Tricking" Visitors

  • 1.  Researchers Find that 'Native Advertising' Builds Credibility, Not Perceived as "Tricking" Visitors

    Posted 9 days ago
    CATONSVILLE, MD, December 2, 2019 – The concept of "native advertising" has been in existence for as long as advertisements were designed to resemble the editorial content in newspapers and magazines. As the Internet emerged and became a powerful force, native advertising evolved, which has led some in recent times to be concerned that native advertising, which mimics non-advertising content, could serve to deceive web site visitors.

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    Ashley Smith
    INFORMS
    Catonsville MD
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