INFORMS Open Forum

New Research Says Displaying Fake Reviews Increases Consumer Trust in Review Platforms by 80%

  • 1.  New Research Says Displaying Fake Reviews Increases Consumer Trust in Review Platforms by 80%

    Posted 25 days ago
    CATONSVILLE, MD, June 18, 2019 – Many people are using COVID-19 quarantine to get projects done at home, meaning plenty of online shopping for tools and supplies. But do you buy blind? Research shows 97% of consumers consult product reviews before making a purchase. Fake reviews are a significant threat for online review portals and product search engines given the potential for damage to consumer trust. Little is known about what review portals should do with fraudulent reviews after detecting them.

    Click here to read the full press release.


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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
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