INFORMS Open Forum

Resoundingly Human podcast: How video game companies can "level up" their profits

  • 1.  Resoundingly Human podcast: How video game companies can "level up" their profits

    Posted 01-16-2020 16:33
    The video game industry is growing at a phenomenal rate, generating a record $43.4 billion in revenue in 2018, an increase of nearly 20 percent from the year before. The largest area of growth within this industry has been in the online gaming community. But with players functioning at different skill levels and an even wider range of interest areas, how can companies ensure players remain engaged and their products continue to grow in popularity? Joining us for this episode to provide new insight into online gamer behavior is Yan Huang from Carnegie Mellon University, whose research which was recently published in the INFORMS journal Information Systems Research, tackles these questions head on. 

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    Ashley Kilgore
    Manager, Communications
    INFORMS
    Catonsville MD
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