INFORMS Open Forum

VISUALIZATION OF DATA AND MARKETING ANALYTICS MODELS USING R, MAY 14-16

  • 1.  VISUALIZATION OF DATA AND MARKETING ANALYTICS MODELS USING R, MAY 14-16

    Posted 16 days ago

    A 3-Day remote workshop on VISUALIZATION OF DATA AND MARKETING ANALYTICS MODELS USING R. Recommended for professionals, academics and students interested in translating complex models into engaging visual insights.

     Taught by Towhid Islam, PhD, visit DataOrbit for more details: https://dataorbit.ca/course/4

     

    Seminar Details:

    Friday, May 14, 2021 – Sunday, May 16, 2021

    Live Lecture and Lab Session via Zoom, 10am–2pm ET each day

    Consultation and Q&A via Zoom, 4pm–5pm ET each day

    Payment: $600 CAD for Professionals, $500 CAD for Students

    Description

    This hands-on workshop focuses on building visualization skills to transform data and marketing analytics models into reports for producing shared understanding and engaging a more diverse audience in the process of analytic thinking. The emphasis is on making clear, elegant graphs that capture the essence of an insight, message, or recommendation distilled from the data and models. Marketing analytics models include market response models to identify linear and non-linear relationships between variables, market segmentation and classification trees for focused targeting, perceptual mapping for brand positioning, and discrete choice experiments and choice models for new product launch, design, and modification of existing products and services.



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    Towhidul Islam
    University Research Leadership Chair & Professor
    University of Guelph
    Guelph ON
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