A 3-Day remote workshop on VISUALIZATION OF DATA AND MARKETING ANALYTICS MODELS USING R. Recommended for professionals, academics and students interested in translating complex models into engaging visual insights.
Taught by Towhid Islam, PhD, visit DataOrbit for more details: https://dataorbit.ca/course/4
Friday, May 14, 2021 – Sunday, May 16, 2021
Live Lecture and Lab Session via Zoom, 10am–2pm ET each day
Consultation and Q&A via Zoom, 4pm–5pm ET each day
Payment: $600 CAD for Professionals, $500 CAD for Students
This hands-on workshop focuses on building visualization skills to transform data and marketing analytics models into reports for producing shared understanding and engaging a more diverse audience in the process of analytic thinking. The emphasis is on making clear, elegant graphs that capture the essence of an insight, message, or recommendation distilled from the data and models. Marketing analytics models include market response models to identify linear and non-linear relationships between variables, market segmentation and classification trees for focused targeting, perceptual mapping for brand positioning, and discrete choice experiments and choice models for new product launch, design, and modification of existing products and services.
The Institute for Operations Research and the Management Sciences
phone 1 443-757-3500
phone 2 800-4INFORMS (800-446-3676)