INFORMS Open Forum

Is piracy helping or hurting online word of mouth buzz around motion picture releases?

  • 1.  Is piracy helping or hurting online word of mouth buzz around motion picture releases?

    Posted 05-14-2019 13:36
    Researchers from the University of Houston and Western University in London, Ontario, published new research in the INFORMS journal Management Science that has found that the power of word of mouth (WOM) is effective at boosting demand for counterfeited copies of motion pictures, but it depends on when the copies are made available. 

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    Ashley Kilgore
    Manager, Public Relations
    INFORMS
    Catonsville MD
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