INFORMS Open Forum

Marketing Researchers Identify the Three Most Powerful Drivers of Effective Crowdfunding

  • 1.  Marketing Researchers Identify the Three Most Powerful Drivers of Effective Crowdfunding

    Posted 04-07-2020 10:56

    CATONSVILLE, MD, April 6, 2020 – While the concept of crowdfunding is still in its early phases of development, a group of marketing researchers have conducted a study that reveals the most powerful drivers behind effective crowdfunding campaigns. According to the researchers, there are three primary mechanisms that serve as the major drivers of crowdfunding campaigns that yield results.

    Click here to read the full press release.



    ------------------------------
    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
    ------------------------------