CATONSVILLE, MD, October 18, 2021 – In a world where false news spreads easily and rapidly, and institutional trust is declining, the imperative for local newspapers to serve as reliable sources of news is more important than ever. Like any business, however, finding strong and sustainable revenue is foundational to their mission. For news organizations, subscription revenue is increasingly important to newspapers as advertising revenue continues to decline. Paywalls can increase subscription revenue by helping newspapers not only acquire new subscribers but also retain existing ones. New research in the INFORMS journal Management Science shows that newspapers' strategy of offering subscribers free access to digital content increases subscriber retention and boosts revenue by as much as 7-12%.Click here to read the full press release.
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