INFORMS Open Forum

New Research Examines Political "Air War" and "Ground Game" to Determine Which is Most Effective

  • 1.  New Research Examines Political "Air War" and "Ground Game" to Determine Which is Most Effective

    Posted 15 days ago

    CATONSVILLE, MD, October 7, 2020 – New research has shed light on how various political campaign activities influence voters. It found that a candidate's mass media advertising is more likely to influence independent voters, while the campaign's "ground game," targeting voters through grassroots outreach, is more effective at reaching a candidate's base.

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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
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