CATONSVILLE, MD, October 7, 2020 – New research has shed light on how various political campaign activities influence voters. It found that a candidate's mass media advertising is more likely to influence independent voters, while the campaign's "ground game," targeting voters through grassroots outreach, is more effective at reaching a candidate's base.
Click here to read the full press release.
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Ashley Smith
Public Relations Specialist
INFORMS
Catonsville MD
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