INFORMS Open Forum

New Research Shows Negative Posts on Facebook Business Pages Outweigh Positive Posts 2 to 1: The Impact it's Having on Brands and Profitability

  • 1.  New Research Shows Negative Posts on Facebook Business Pages Outweigh Positive Posts 2 to 1: The Impact it's Having on Brands and Profitability

    Posted 09-13-2019 16:02

    CATONSVILLE, MD, September 13, 2019 –There are more than 60 million business pages on Facebook and that number is from 2017. With those pages come scores of positive and negative posts generated by Facebook users. What researchers have seen is companies have very little control over what customers post, and negative posts can severely damage brands.

    New research in the INFORMS journal Information Systems Research analyzes this user-generated content to understand the impact of what users post and how it impacts the brand. Engagements depend not only on the type of post, but also in the specific ways the post is positive or negative.

    Click here for full press release.



    ------------------------------
    Ashley Smith
    INFORMS
    Catonsville MD
    ------------------------------