INFORMS Open Forum

Consumers are Searching Online but Not Buying. Why?

  • 1.  Consumers are Searching Online but Not Buying. Why?

    Posted 04-01-2021 15:02

    CATONSVILLE, MD, April 1, 2021 – Online marketers have seen the pattern: 95%-98% of online visitors search for something, but the search never converts into a purchase and they leave the site without buying. For marketers, this results in speculation and assumptions that can lead to wasted time and investments in ineffective marketing programs.

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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
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