CATONSVILLE, MD, September 3, 2019– Researchers from Texas A&M University published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which shows that retailers' branded mobile apps are very effective in increasing customer engagement, increasing sales on multiple levels, not just on the retailer's website, but also in its stores. At the same time, apps increase the rate of returns, although the increase in sales outweighs the return rates.Click here to read the full release.
The Institute for Operations Research and the Management Sciences
phone 1 443-757-3500
phone 2 800-4INFORMS (800-446-3676)