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Do those Retail Apps Increase Customer Engagement and Sales in All Channels? New Research Says 'Yes' on Both Sales and Returns

  • 1.  Do those Retail Apps Increase Customer Engagement and Sales in All Channels? New Research Says 'Yes' on Both Sales and Returns

    Posted 15 days ago

    CATONSVILLE, MD, September 3, 2019– Researchers from Texas A&M University published new research in the INFORMS journal Marketing Science (Editor's note: The source of this research is INFORMS), which shows that retailers' branded mobile apps are very effective in increasing customer engagement, increasing sales on multiple levels, not just on the retailer's website, but also in its stores. At the same time, apps increase the rate of returns, although the increase in sales outweighs the return rates.

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    Ashley Smith
    INFORMS
    Catonsville MD
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