INFORMS Open Forum

New Research Shows Restructuring Online Marketplace Business Models Can Triple Profits

  • 1.  New Research Shows Restructuring Online Marketplace Business Models Can Triple Profits

    Posted 16 days ago

    CATONSVILLE, MD, October 3, 2019 – An estimated $1.9 trillion was made on the top 100 online marketplaces around the world in 2018. In spite of the growth in online marketplace platforms like Amazon, eBay and Etsy, research is limited regarding their fee structure and ranking strategies.

    New research in the INFORMS journal Marketing Science finds profits can be nearly tripled by changing both the pricing procedure and the product ranking system. The study, "Monetizing Online Marketplaces," conducted by Carl Mela of Duke University and Hana Choi of the University of Rochester, used this economic approach to help retailers improve revenues for online marketplaces.

    Click here to read the full release.



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    Ashley Smith
    INFORMS
    Catonsville MD
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