INFORMS Open Forum

New Comprehensive Review of 96 Previous Healthy Eating Studies Finds Gentle "Nudges" Yield Best Changes in Peoples' Eating Behaviors

  • 1.  New Comprehensive Review of 96 Previous Healthy Eating Studies Finds Gentle "Nudges" Yield Best Changes in Peoples' Eating Behaviors

    Posted 10 days ago

    CATONSVILLE, MD, October 9, 2019 – A gentle nudge in the right direction is sometimes all people need. In this case, new research in the INFORMS journal Marketing Science finds it works when it comes to promoting healthy eating.

    The study, "Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments," conducted by Romain Cadario of the IÉSEG School of Management in Paris, France, and Pierre Chandon of INSEAD, have found the most effective "nudge" that bolsters healthy eating focuses on changing peoples' behavior.

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    Ashley Smith
    INFORMS
    Catonsville MD
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