INFORMS Open Forum

CATONSVILLE, MD, June 7, 2021 – Customer loyalty programs have been around for decades and are used to help businesses, marketers and sellers build a sustainable relationship with their customers. But do they work? A recent study sought to find out and researchers learned that while yes, customer loyalty programs do work, perhaps not in ways most may assume.

Click here to read the full press release.

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Ashley Smith
Public Relations Specialist
INFORMS
Catonsville MD
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I immediately thought of grocery stores when I read this press release. The findings about non-tiered customer loyalty programs track with my grocery buying decisions. At one of my favorite grocery stores (selection-wise), daily sales like 3 for $5 or $1 off are available only to loyalty program members. Because of registration complications, I didn't join the program and, consequently, I don't shop at the store often. Maybe I'll give registration another go!

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Abigail Lindner
Mathematics Student | Regent University
Aspiring Operations Research Analyst
www.abigaillindner.com
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