INFORMS Open Forum

Do Customer Loyalty Programs Really Help Sellers Make Money?

  • 1.  Do Customer Loyalty Programs Really Help Sellers Make Money?

    Posted 9 days ago

    CATONSVILLE, MD, June 7, 2021 – Customer loyalty programs have been around for decades and are used to help businesses, marketers and sellers build a sustainable relationship with their customers. But do they work? A recent study sought to find out and researchers learned that while yes, customer loyalty programs do work, perhaps not in ways most may assume.

    Click here to read the full press release.



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    Ashley Smith
    Public Relations Specialist
    INFORMS
    Catonsville MD
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  • 2.  RE: Do Customer Loyalty Programs Really Help Sellers Make Money?

    Posted 8 days ago
    I immediately thought of grocery stores when I read this press release. The findings about non-tiered customer loyalty programs track with my grocery buying decisions. At one of my favorite grocery stores (selection-wise), daily sales like 3 for $5 or $1 off are available only to loyalty program members. Because of registration complications, I didn't join the program and, consequently, I don't shop at the store often. Maybe I'll give registration another go!

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    Abigail Lindner
    Mathematics Student | Regent University
    Aspiring Operations Research Analyst
    www.abigaillindner.com
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