INFORMS Open Forum

New Research Shows Live Chats Can Increase Sales by Nearly 16%

  • 1.  New Research Shows Live Chats Can Increase Sales by Nearly 16%

    Posted 13 days ago
    CATONSVILLE, MD, January 8, 2020 – Live chat tools allow for communication between sellers and buyers. They are popular instruments for e-commerce sites that don't have the advantage of face-to-face communication that brick-and-mortar stores do. New research in the INFORMS journal Information Systems Research says these live chats can actually increase sales and boost profits.

    Click here to read the full press release.


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    Ashley Smith
    INFORMS
    Catonsville MD
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