INFORMS Open Forum

Back to discussions
Expand all | Collapse all

New Research Says Consumers Trust Influencers Less When There is a Variety of Choices for a Product

  • 1.  New Research Says Consumers Trust Influencers Less When There is a Variety of Choices for a Product

    Posted 10-16-2019 11:55
    CATONSVILLE, MD, October 16, 2019 – Consumers have been relying on opinion leader recommendations to make choices about product quality and purchases for a long time. It is even more prominent now with the prevalence of influencers on social media platforms. The problem is, when there is a wide variety of the same product, consumers question if a positive recommendation is based on quality or personal preferences.

    Click here to read the full press release.

    ------------------------------
    Ashley Smith
    INFORMS
    Catonsville MD
    ------------------------------


Related Content