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   RE: Interfaces Name Change: INFORMS Journal on Applied Analytics
 From: Ravi Vadlamani
 To: INFORMS Open Forum
 Posted: 03-07-2018 01:46
 Message: Whoever got this idea of the name change for the Journal from faces to Applied Analytics, it is a fantastic idea. I fully support the idea as it reflects the kind of research that gets published there. I fully endorse the view that the current title Interfaces is an obscure one does not mean much to many researchers and practitioners until they got a chance to browse a few issues of the same. Further, the new title enhances the scope of the Journal.

Dr. Ravi Vadlamani
Professor and Head, Center of Excellence in Analytics,
Inst for Dev. and Banking Tech (IDRBT), Hyderabad
Hyderabad, India
Original Message:
Sent: 02-25-2018 01:00
From: Rahul Saxena
Subject: Interfaces Name Change: INFORMS Journal on Applied Analytics

On whether Interfaces should change its name, I think we should. The name is obscure and the word is used extensively by other disciplines, especially in IT. Adding "applied analytics" to its name would make the intent of the journal clearly reflect in its title.

Rahul Saxena
Cobot Systems

Original Message:
Sent: 02-24-2018 10:13
From: Michael Gorman
Subject: Interfaces Name Change: INFORMS Journal on Applied Analytics

All -

In my most recent Interfaces editorial statement, I proposed the idea of an Interfaces name change.

I am sure there will be a lot of opinions on this, and we want to hear them!
I hope that this discussion board will allow all to weigh in on the subject.

If at all possible (and I am not sure it will be) I would like to focus the discussion on whether Interfaces should change its name, more than 'what should its name be'.

I know they are related, as the eventual name feeds the desirability of a name change, but the actual name is secondary to if the name should be changed. Yes or no. Two options. (Like I tell my wife - we have to decide to buy a dog before we have to decide what to name it!)

What are the pros and cons of changing the name, and keeping the name Interfaces?

I have proposed a name: The INFORMS Journal of Applied Analytics.  I like it because it puts INFORMS and Analytics in the same title, emphasizes Application to researchers and business professionals a like, and emphasizes the rigor of an analytic Journal. There are many, many potential others (I have heard many of them!). It is a fun and sometimes contentious discussion.

However, first things first -

Would Interfaces, and INFORMS, be better served with a name that includes the word "Analytics"? 

I think yes, for reasons of outreach, branding, and growth. I have outlined my reasons in my editorial statement, linked and attached below.

I look forward to hearing your thoughts!

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Michael Gorman
University of Dayton
Dayton OH

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