Such a subdivision will bring together:
- Researchers from academia, industry and government to exchange new analytical methods and to discuss newly formed problems;
- Educators at the graduate and undergraduate level to learn about evolving challenges and solutions being developed and bring them back to the classroom;
- Different domains of application of social media analysis (e.g., from assisting in natural disasters, perceiving of evolving sentiments, to impacting consumption of consumer goods), to identify potential for the cross-fertilization of ideas;
- Vendors and potential buyers of new tools which analyze social media to encourage innovation;
- Social media service providers (who might eventually permit the sharing of anonymized data for purposes) and researchers to promote the exploration of new algorithms.
The exchanges will take place in the form of technical talks of results and problem formulations, tool demonstrations, data presentations by service provider, and tutorials.
It is expected that this new section will coordinate with the Marketing Subdivision and the Data Mining Subdivision as these discipline-oriented subdivisions clearly have and will continue to have an interest in social media. However, having a subdivision with a singular social media analysis focus is clearly needed and will create synergistic opportunities for each of these subdivisions when coordinated properly.