39th ISMS Marketing Science Conference (2017)
USC Marshall School of Business
Hosted by Gerard J. Tellis, Director of the Center for Global Innovation, Professor of Markeitng, Management & Organization, Neely Chair of American Enterprise
The ISMS Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners and policy makers with a shared interest in rigorous scientific research on marketing problems. The conference falls under the auspices of the INFORMS Society for Marketing Science (ISMS) sub-branch. ISMS is a society of scholars devoted to researching market phenomena at the interface of firms and consumers, and disseminating that knowledge to students, managers, public officials and society at large.
The conference will be held at Jill and Frank Fertitta Hall, Marshall’s newest education facility, with state-of-the-art technology and ample room for concurrent sessions.