Getting Data Into the Mind of the CMO

When:  May 16, 2018 from 12:00 PM to 2:00 PM (ET)
Speaker:
Brian Fetherstonhaugh
Worldwide Chief Talent Officer
Global Leader, Customer Engagement & Commerce
The Ogilvy Group


When: Wednesday, May 16, 2018, 12 Noon – 2PM
Place: The Penn Club,
Between 5th and 6th Avenues in Midtown Manhattan


Abstract:
If data is so much “on the mind” of CMOs and other senior executives, why is it so damn hard to actually sell data solutions to them?
 
In this presentation, Brian Fetherstonhaugh, the Global Chief Talent Officer of Ogilvy and former CEO of its data-driven marketing division OgilvyOne shares his decades of experience selling marketing solutions to C-level execs.
 
Learn what really goes on in the mind of the CMO, and how data (and you) can earn attention, consideration and sales.
 
 
Speaker Bio:
Brian brings a unique view to the industry - -built around global brands, digital transformation, and the power of talent.
 
In a career spanning over 25 years, Brian has worked hands-on with many of the world’s leading brands including IBM, American Express, Cisco, Coca-Cola, IKEA, Unilever, and Nestlé. For 12 years he was CEO of Ogilvy’s global direct and digital marketing network OgilvyOne – named by Gartner Research in 2016 and 2017 as a leader among global digital agencies. 
 
In recent years, Brian has increasingly focused on talent. He has lectured on career strategy at institutions including Yale, Harvard, MIT Sloan School, Columbia, and McGill.  Brian’s book on career strategy, The Long View: Career Strategies to Start Strong, Reach High and Go Far, was released in September 2016. (www.thelongviewcareer.com) It was named Best Book of 2016 in the business career category.   In November 2017, Brian was named Worldwide Chief Talent Officer for the Ogilvy Group, responsible for a global team of 20,000.
 
Brian was born and raised in Montréal, Canada and now resides in New York. He plays hockey every Sunday night, and plays guitar and harmonica in a rock band, aptly named Plan B.
 
Reservations:
Call John Waldes at (212) 362-0302
with subject: INFORMS Luncheon Reservatioon
Reservation deadline is Friday, May 11, 2018
 
$55 for chapter members, $65 for non-members 
$10 surcharge for walk-in without reservation.


Discounted fee for first-time attendees: Luncheon seminar fee is $35 if attendee joins chapter as a new member (attendee must complete new member application and pay $50 chapter membership fee or $40 if an INFORMS national member).

INFORMS NY Metro is actively seeking speakers and topics for Fall 2018.
If you have a data analytic or business oriented topic please contact Jack Theurer theurer@aol.com or Leon Schwartz schwal@informeddecisionsgroup.com.

Location

The Penn Club
30 West 44th Street
NY, NY 10036

Contact

John Waldes
(212) 362-0302
informsny.reservations@gmail.com