Topic Thread

Do we really buy those 'Top-Rated' deals when we shop online? New study says rankings matter but how so may surprise you

  • 1.  Do we really buy those 'Top-Rated' deals when we shop online? New study says rankings matter but how so may surprise you

    Posted 07-11-2018 09:10

    Anyone who shops online is familiar with those 'top-rated' products or services that rise to the top of their search on e-commerce intermediary sites like Amazon or Expedia. So, do those rankings really help those products or services get sold? 

    According to a new study, the answer is, "yes" and "no." 

    Raluca M. Ursu, of the Stern School of Business at New York University, conducted the research for the study, "The Power of Rankings: Quantifying the Effect of Rankings on Online Consumer Search and Purchase Decisions," which is published in the July edition of INFORMS journal Marketing Science.

    Click here to read more!



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    Ashley Kilgore
    Manager, Public Relations
    INFORMS
    Catonsville MD
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