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Subject: Our new publication in the applications of Evolutionaruy Computation in CRM

1.  Our new publication in the applications of Evolutionaruy Computation in CRM

Posted 9 days ago
Hi Guys, Pl follow the link:
https://www.researchgate.net/profile/Gutha_Krishna/publication/307956400_Evolutionary_computing_applied_to_customer_relationship_management_A_survey/links/59cd18e80f7e9b454f9f8d0b/Evolutionary-computing-applied-to-customer-relationship-management-A-survey.pdf

published in Engineering applications of AI at Evolutionary computing applied to customer relationship management: A survey - ScienceDirect
Sciencedirect remove preview
Evolutionary computing applied to customer relationship management: A survey - ScienceDirect
Customer relationship management (CRM) is a customer-centric business strategy which a company employs to improve customer experience and satisfaction by customizing products and services to customers' needs. This strategy, when implemented in totality eventually increases the revenue of the company. Traditionally, data mining (DM) techniques have been applied to solve various analytical CRM tasks.
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Dr. Ravi Vadlamani
Professor and Head, Center of Excellence in Analytics,
Inst for Dev. and Res.in Banking Tech (IDRBT), Hyderabad
Hyderabad, India
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