All -In my most recent Interfaces editorial statement, I proposed the idea of an Interfaces name change.I am sure there will be a lot of opinions on this, and we want to hear them!I hope that this discussion board will allow all to weigh in on the subject.If at all possible (and I am not sure it will be) I would like to focus the discussion on whether Interfaces should change its name, more than 'what should its name be'.I know they are related, as the eventual name feeds the desirability of a name change, but the actual name is secondary to if the name should be changed. Yes or no. Two options. (Like I tell my wife - we have to decide to buy a dog before we have to decide what to name it!)What are the pros and cons of changing the name, and keeping the name Interfaces?I have proposed a name: The INFORMS Journal of Applied Analytics. I like it because it puts INFORMS and Analytics in the same title, emphasizes Application to researchers and business professionals a like, and emphasizes the rigor of an analytic Journal. There are many, many potential others (I have heard many of them!). It is a fun and sometimes contentious discussion.However, first things first -Would Interfaces, and INFORMS, be better served with a name that includes the word "Analytics"? I think yes, for reasons of outreach, branding, and growth. I have outlined my reasons in my editorial statement, linked and attached below.I look forward to hearing your thoughts!INFORMS PubsOnline
All -Make sure to take the survey that was just released by INFORMS on this name change.We value your input!
Michael GormanEiC, Interfaces
The Institute for Operations Research and the Management Sciences
phone 1 443-757-3500
phone 2 800-4INFORMS (800-446-3676)