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Our new publication in the applications of Evolutionaruy Computation in CRM

  • 1.  Our new publication in the applications of Evolutionaruy Computation in CRM

    Posted 12-06-2017 23:42
    Hi Guys, Pl follow the link:
    https://www.researchgate.net/profile/Gutha_Krishna/publication/307956400_Evolutionary_computing_applied_to_customer_relationship_management_A_survey/links/59cd18e80f7e9b454f9f8d0b/Evolutionary-computing-applied-to-customer-relationship-management-A-survey.pdf

    published in Engineering applications of AI at Evolutionary computing applied to customer relationship management: A survey - ScienceDirect
    Sciencedirect remove preview
    Evolutionary computing applied to customer relationship management: A survey - ScienceDirect
    Customer relationship management (CRM) is a customer-centric business strategy which a company employs to improve customer experience and satisfaction by customizing products and services to customers' needs. This strategy, when implemented in totality eventually increases the revenue of the company. Traditionally, data mining (DM) techniques have been applied to solve various analytical CRM tasks.
    View this on Sciencedirect >


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    Dr. Ravi Vadlamani
    Professor and Head, Center of Excellence in Analytics,
    Inst for Dev. and Res.in Banking Tech (IDRBT), Hyderabad
    Hyderabad, India
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