Hi Everyone! I'm new to the INFORMS Staff, and one of the projects I will be working on is Pro Bono Analytics. I think it's going to be so much fun to grow and develop the program. There's a lot of potential with a lot of possibilities, as I see it.
In the spirit of Pro Bono, I thought I'd share a recent INFORMS Press Release. A forthcoming study in the INFORMS journal Marketing Science, based on the psychology of sympathy, shows that small changes in the wording of a fundraising letter can increase donations by over 300 percent.
I'd also like to invite everyone to join the Pro Bono Analytics group on Connect. It is quick and easy.
- From the "Communities" tab in the main navigation, select "All Communities."
- Scroll down to find "Pro Bono Analytics."
- Click the blue "Join" button in the right column.
- Set your notification preference for the discussion.
- Click the blue "Yes join the community" button.
I look forward to seeing you in the group.
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Tia Carrai
INFORMS
Catonsville MD
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