Geerhard de Vries is VP Business Consulting with ORTEC in Atlanta. ORTEC is one of the largest providers of advanced planning and optimization software solutions and consulting services. Before working with ORTEC, Geerhard has worked over twelve years as a senior consultant for a large healthcare organization in The Netherlands. He was a project manager in the areas of capacity management, benchmarking and product segmentation. Geerhard is involved with ORTEC's Social Responsibility Program (‘Optimizing the World') in order to contribute to humanitarian aid organizations by deploying ORTEC's resources, knowledge and expertise to optimize logistical processes. He is a member of the board of directors at North Star Alliance. Geerhard holds an MBA and his research interests are Supply Chain Optimization, Revenue Management and Business Consulting.